by peg | Feb 23, 2016 | Business Coaching, Business Strategy, Small Business
The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine-tune your plan for the ultimate...
by peg | Feb 16, 2016 | Uncategorized
Today I’d like to talk about how to turn prospects into customers and retain them for marketing to in the future. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal...
by peg | Feb 9, 2016 | Business Coaching, Business Strategy, Medium Size Business, Small Business
Today, I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll...
by peg | Feb 1, 2016 | Advertising, Business Strategy
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
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