Add Some Compost

In the last post, we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing...

Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for marketing to in the future. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal...