by Stacey Sagues | May 16, 2016 | Business Coaching, Business Strategy, Small Business Marketing
In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your big fish to match them to the right salesperson. You need to do this...
by Stacey Sagues | Aug 6, 2015 | Advertising, Business Coaching, Business Strategy, Joint Ventures, Lead Generation, Medium Size Business, Small Business, Small Business Marketing
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company...
by Stacey Sagues | Jul 30, 2015 | Business Coaching, Business Strategy, Medium Size Business, Small Business, Small Business Marketing
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all...
by Philip Lewis | Jun 20, 2015 | Small Business Marketing
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales...
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