by peg | Mar 3, 2016 | Business Coaching, Business Strategy
The strategic sourcing of a Group Purchasing Organization (GPO) can save you time and money while providing a better quality of service. By aggregating purchasing of small and medium sized organizations together as a whole GPO’s can really drive the savings for...
by peg | Feb 23, 2016 | Business Coaching, Business Strategy, Small Business
The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine-tune your plan for the ultimate...
by peg | Feb 9, 2016 | Business Coaching, Business Strategy, Medium Size Business, Small Business
Today, I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll...
by peg | Feb 1, 2016 | Advertising, Business Strategy
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales...
by peg | Aug 6, 2015 | Advertising, Business Coaching, Business Strategy, Joint Ventures, Lead Generation, Medium Size Business, Small Business, Small Business Marketing
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company...
by peg | Jul 30, 2015 | Business Coaching, Business Strategy, Medium Size Business, Small Business, Small Business Marketing
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all...
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